fifteen years ago there was a man I knew well who, having arrived
in England penniless after a couple of years touring Africa, started
his own business in wholesale fresh food manufacture. The business
grew very quickly. The products were of good quality and were readily
accepted by the market. Within 6 months of the start, the business
had to move to larger premises and a year later expanded again to
take over the premises next door.
business continued to expand. The food products were fresh and consequently
had to be produced at night and delivered early each morning by
seven trucks and vans, six days a week. The owner of the business
was stretched very thin. During the day there were customers to
see, marketing, and general business and financial management. In
the evening and through the night there was production to supervise.
company continued to thrive and so did the owner. The pressure,
time deadlines and success conspired together to create an almost
constant adrenaline high.
years after the business started a serious problem occurred in one
of the production lines which was never traced. The problem seemed
to strike with no predictability and caused major problems with
the products and customer satisfaction. Eventually despite major
efforts to solve the problem the business had to close down with
considerable financial losses.
owner of the business not surprisingly started to suffer from the
effects of stress, high blood pressure, sweating, breathing difficulties,
loss of appetite, etc. etc. etc. but the stress caused by the closure
of the business was only partly to blame. The major contributor
had in fact been the constant exposure to a high level of stress.
The stress seemed good at the time, it was exciting, it was probably
a positive contribution to the early success of the venture, but
in the end it was probably a contributory factor to its downfall.
talk with some authority about this business because I was the owner
and it was me who suffered from this prolonged stress exposure.
At one stage when my blood pressure was out of control I was taking
something called "Beta Blockers" to calm it down. I was
a young man at the time in my early thirties and I realized then
that the pills may be helping short term but I would need to take
a serious look at my life style if I am to get back in control.
of us in business thrive on stress. We love it when it works and
ignore it when it doesnt. Our best performances are achieved
under stress and without the stress we would probably only be mediocre.
is good but it must be managed if it is to remain good.
this work you will find advice on how to keep stress under control.
We will discuss:
Makers - those things about ourselves and our environment that contribute
Symptoms - how to recognize whether the stress in your life is getting
too much to cope with.
Busters - ways to control the stress makers and considerably improve
the quality of your life.
you enjoy reading through this work and take the advice seriously.
There is no need for you to suffer from the effects of prolonged
stress before you take control of your life.
out of ten executives suffer in one way or another from stress.
Seven out of the eight deny it!