Perception Business Skills
Richard Mulvey  
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CONTENTS

Introduction

What is Quality?

Why do people buy?

The 10 Cornerstones of Quality

To sell quality you have to have quality sellers
Other Company Employees
Do Sweat the small stuff
Quality products are Guaranteed
Quality Products have Quality Colours
Quality Products have Quality Advertising
Letters , and Communication
Vehicles
Proposals and brochures
Service

Why do the best salespeople sell at the highest price?

The Circle of Satisfaction

Managing the Price Objection

Preparing for the "Price Problem"

You are not selling low prices you are selling quality

Summary