this work you will learn a range of communication techniques that
will help you earn more money, give you greater prestige and pleasure
and increase your power in the work place.
statement? We shall see.
not what you know, its how you communicate what you know thats
this work we will cover a wide range communication techniques for
use in :
to One Communication
to Many Communication
Letters, Reports and Advertisements
your Powerful Message Across
to Influence and Persuade
with the Opposite Sex
is not a study in the use of correct English or any other language.
Accuracy is important but getting the message across is more important.
Language is a tool that we use to communicate. When the tool becomes
more important than the task, change the tool!
from the outset I believe it is important that we agree exactly
what we are discussing here. So, what is communication?
it can be a lot of things of course, but for this book "Communication
is the process of imparting information or emotion in a way that
is fully understood and hopefully accepted by the Communicatee".
(The person who is on the receiving end of the communication)
I hear you say. "Surely communication is a two way process?
Isnt listening as important, or in fact more important, than
talking? Isnt the process of communication the understanding
of each others point of view?"
I reply " But"
responsibility to communicate is with the communicator, not the
communicatee. This is an extremely important point and no progress
will be made until it is fully understood. It is the communicator,
the person who initiates the communication, who must take responsibility
to ensure that the message is fully understood by the receiver of
the communication. Part of this process is listening to the point
of view of the communicatee to ensure that the communication is
constructed in such a way as it will be fully understood (we will
cover this in detail later) but this does not change the fact that
responsibility lies fully in the hands of the communicator.
in a friends office a few weeks ago and one of his team came
in with a memo that he didnt understand. My friend was abrupt
and said "Cant you read?" (how many of us have said
something similar?). As the communicator, my friend was responsible
for constructing the memo in such a way that the target audience
would read and understand it without a problem. In this of course,
he failed and he should have been angry with himself not his team
communication breaks down in the office and a strike is looming,
how often will you hear this lament from all sides "The trouble
is, they never listen!"
though, the responsibility lies with the communicator. It is his
or her responsibility to listen to the communicatee in order that
he or she can construct the communication in a way that will be
in this work we will look at the process of communication and provide
techniques and advice on how to get your message across.