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Rule I
You are responsible for the success of your communication

Rule II
Focus any communication on the needs of the audience

Rule III
Have a clear idea of your objectives and approach

Rule IV
All good communication has a Beginning, a Middle and an End

Rule V
K.I.S.S. Keep it Short and Simple

Rule VI
Use Emotion

Rule VII
Tell stories and paint pictures

Other Issues
How do I get the other person to listen to my point of view?
Communicating with the Opposite Sex



In this work you will learn a range of communication techniques that will help you earn more money, give you greater prestige and pleasure and increase your power in the work place.

A bold statement? We shall see.

It’s not what you know, it’s how you communicate what you know that’s important.

Throughout this work we will cover a wide range communication techniques for use in :

One to One Communication
One to Many Communication
Writing Letters, Reports and Advertisements
Getting your Powerful Message Across
Communication to Influence and Persuade
Communication to Motivate
Communication with the Opposite Sex

This is not a study in the use of correct English or any other language. Accuracy is important but getting the message across is more important. Language is a tool that we use to communicate. When the tool becomes more important than the task, change the tool!

What is communication?

Right from the outset I believe it is important that we agree exactly what we are discussing here. So, what is communication?

Well, it can be a lot of things of course, but for this book "Communication is the process of imparting information or emotion in a way that is fully understood and hopefully accepted by the Communicatee". (The person who is on the receiving end of the communication)

"Ah!" I hear you say. "Surely communication is a two way process? Isn’t listening as important, or in fact more important, than talking? Isn’t the process of communication the understanding of each other’s point of view?"

"True" I reply " But"

The responsibility to communicate is with the communicator, not the communicatee. This is an extremely important point and no progress will be made until it is fully understood. It is the communicator, the person who initiates the communication, who must take responsibility to ensure that the message is fully understood by the receiver of the communication. Part of this process is listening to the point of view of the communicatee to ensure that the communication is constructed in such a way as it will be fully understood (we will cover this in detail later) but this does not change the fact that responsibility lies fully in the hands of the communicator.

For instance

I was in a friend’s office a few weeks ago and one of his team came in with a memo that he didn’t understand. My friend was abrupt and said "Can’t you read?" (how many of us have said something similar?). As the communicator, my friend was responsible for constructing the memo in such a way that the target audience would read and understand it without a problem. In this of course, he failed and he should have been angry with himself not his team member.

When communication breaks down in the office and a strike is looming, how often will you hear this lament from all sides "The trouble is, they never listen!"

Still though, the responsibility lies with the communicator. It is his or her responsibility to listen to the communicatee in order that he or she can construct the communication in a way that will be fully understood.

So in this work we will look at the process of communication and provide techniques and advice on how to get your message across.